Urban Extension

The Association of Northeast Extension Directors (NEED) has awarded funding to three new interstate collaborative projects that support, advance, or promote Extension initiatives that directly target or build capacity for programs that reach urban audiences. Learn about the exciting projects below.

Any questions about these projects, or the other incredible work Extension is undertaking across the region, can be directed to NEED’s Executive Director Ali Mitchell at [email protected].

Northeast Extension Land Grant Brand Regional Voice (Urban)

Participating Land-grant Universities: Penn State University; Rutgers University; University of Massachusetts Amherst; University of Connecticut; West Virginia State University; Cornell University.

Extension has long been called the “best kept secret,” which reflects the limited visibility,
understanding, and recognition of resources available to residents. This project’s purpose is to create a campaign to enhance Extension’s visibility with an urban focus that is easily identifiable and translatable. We will create a communications toolkit that includes a set of guidelines for all users to follow, ensuring cohesive messaging. It will include suggested messages and stock images about Urban Extension programs available incorporating all departments.

The communications campaign will increase awareness and cohesiveness of messaging between
Extension offices and the target audience. With clear, eye-catching appeal, the marketing efforts will link
the Northeastern states together while allowing the user to connect with their local Extension programs.”

Multi-State Food Recovery Mini Summit: Learning, Sharing, Planning

Participating Land-grant Universities: University of Rhode Island; Rutgers University

This project focuses on fighting food loss and waste in the region. The Summit will allow the participating institutions (Rutgers, University of Rhode Island, possibly others) to share ideas, experience examples of successes in action, jointly develop pilot implementation plans for program replication/modification, plan for larger multi-state AFRI grant submission in 2024.

Northeast States Urban 4-H Teen Council (NESU 4-H TC)

Participating Land-grant Universities: University of Connecticut, University of Connecticut; University of the District of Columbia; University of Massachusetts Amherst; Rutgers; Cornell; West Virginia State University

This project will empower the first ever 4-H Teen Council by and for northeast youth from urban and/or underserved populations. This collaborative effort aims to empower the Teen Council members to make a positive impact in their communities and inspire others to get involved in the 4-H program.